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The brain sell

David Lewis
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David Lewis

The brain sell

David Lewis is a neuropsychologist, who studies the influence of neuromarketing on shopping habits of an average consumer in his independent research institute Mindlab International. It is a fact that the times of traditional sale are gone, so with the help of neuroscience the vendors have become exceptionally inventive at marketing their products and services. We are subject daily to numerous manipulations and persuasions without even knowing it. With all the scientific and non-scientific approaches in use today the question often arises, to what extent such behaviour and reaching into our consciousness is indeed ethically acceptable.

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